ABC fact checking is a ‘black box’
Who are the fact checkers, what are their qualifications and how do they decide what is true or false?

Maryanne Demasi, reports | April 22, 2024
Australia’s public broadcaster, the Australian Broadcasting Corporation (ABC), proudly announced in 2022 that it had partnered with the Trusted News Initiative (TNI), an international alliance of major news corporations and Big Tech firms, to counter the growing threat of “fake news.”
It was part of sweeping reforms in the media to deliver ‘trusted’ news to global audiences and protect the public from the harms of misinformation and disinformation online.
Spearheaded by the British Broadcasting Corporation (BBC), partners include Reuters, Associated Press, Financial Times, The Washington Post, and ABC Australia, along with social media and tech giants – Meta (Facebook/Instagram), Microsoft (LinkedIn) and Google (YouTube) to name a few.
When ABC announced its new alliance with TNI, Justin Stevens, ABC News Director said, “We’re pleased to join the Trusted News Initiative and, in the process, provide Australian audiences with a deeper and better-informed view of our region and the world.”

Justin Stevens appointed ABC News Director in April 2022
During the pandemic, the alliance promised to focus on preventing “the spread of harmful vaccine disinformation,” and “the growing number of conspiracy theories,” targeting online memes that featured anti-vaccine messaging or posts that downplayed the risk of covid-19.
But critics have grown increasingly uneasy about the alliance. They say governments are being protected by journalists, instead of being held to account for their pandemic policies and they’re concerned the alliance has shaped public discourse by controlling people’s access to information and censoring content that diverges from the status quo.
Weaponising fact checking
Deploying fact-checkers is one way that TNI members control the dissemination of public information. When they label a statement ‘false’, ‘wrong’, or ‘misleading’, it’s used by social media platforms to legitimise the censorship of that content by deprioritising, hiding, demonetising, or suppressing it.
Debunking content is time consuming and costly. Fact-checkers are invariably junior journalists or intern researchers, with little to no understanding of complex scientific issues or public health policies, and often appeal to governments for the ‘truth’.
When the authors of the Great Barrington Declaration opposed government enforced lockdowns, fact checkers ran hit pieces on the authors – the notable academics were then shadow-banned, censored and deplatformed from social media.
In the case of the ABC, its original in-house fact checking unit was axed in 2016 because of Federal budget cuts, but was revamped the following year when the ABC teamed up with RMIT University in Melbourne to form the RMIT ABC Fact Check and RMIT FactLab departments.
The ABC paid more than $670,000 to RMIT between 2020 – 2023 as part of its joint fact-checking venture but they quickly gained a reputation for being flawed. For example, concerns about the suppression of the lab leak theory were labelled as “false” even though they were true.
ABC’s fact checkers were also accused of being biased by SkyNews because they had used their influence to censor disfavoured political views in the Voice to Parliament referendum.
Queensland Senator Gerard Rennick grilled ABC’s Managing Director David Anderson at a Senate Estimates hearing about the network’s dodgy fact-checking practices last year.
“Who is fact-checking the fact-checkers?” asked Senator Rennick.
“You’ve made some outrageous claims on these fact-checks that aren’t correct, and you haven’t actually backed them up with any facts,” added Rennick, accusing the ABC of bias for predominantly fact-checking politically conservative voices in the media.

Sources say these controversies have prompted the ABC to cut ties with RMIT whose contract ends in June 2024.
New fact-checkers, same problems?
An ABC spokesperson said the network is now building its own internal fact-checking team, called “ABC NEWS Verify,” which appears to have similarities to the “BBC Verify” initiative.
“ABC NEWS Verify will be our centre of excellence for scrutinising and verifying information in online communities,” said the spokesperson outlining the various tasks of fact checkers. “Establishing a dedicated team will enhance and focus our efforts, creating a hub for verification best practice.”
I asked the ABC if it had any internal policy document outlining the criteria its fact-checkers would use to deem content as ‘misinformation’ or ‘disinformation’ but the spokesperson responded saying “no it doesn’t.”
Andrew Lowenthal, an expert in digital rights and a Twitter Files journalist, said the ABC’s failure to explain how it intends on fact-checking claims was “seriously ridiculous.”
“That the ABC is seeking to decide what is misinformation without laying out any criteria demonstrates just how farcical and political ‘fact-checking’ has become,” said Lowenthal.
“Without transparent and publicly available criteria the program will quickly turn into a partisan advocacy initiative,” he added.

Andrew Lowenthal, Twitter Files journalist
Lowenthal’s Twitter Files investigation confirmed the Australian government was monitoring Covid-related speech of its citizens and requesting that posts were flagged and censored if they deemed them to be misinformation.
“In that investigation, the government’s Department of Home Affairs was relying on Yahoo! News and USA Today, among others, to justify their take down requests or they’d hire journalists without scientific credentials. We need dialogue, not diktats, to determine what is true,” said Lowenthal.
Senator Rennick agreed, saying the ABC’s process lacks transparency. “Who are these people that claim to be the fact-checkers in the first place and what are their credentials? Sounds to me like it’s a black box,” said Rennick.
“Often when fact checkers come out with their reports, they don’t give the other person they’re fact checking, a right-of-reply. Also, they rarely disclose the conflicts of interest of the so-called ‘experts’ they use to fact check claims,” he added.
Michael Shellenberger, author, journalist and founder of Public, has written extensively on the “censorship industrial complex.”
“That’s what the trusted news initiative [TNI] was all about…a strategy to use fact checking initiatives to demand censorship by social media platforms,” said Shellenberger.

Michael Shellenberger, author of San Fransicko (HarperCollins 2021) and Apocalypse Never (Harper Collins 2020)
“They can pretend that’s not what it’s about, but the fact that the news media are participating in this, is grotesque. It’s a complete destruction of whatever reputation and integrity they used to have,” he added.
“Organisations like BBC and ABC… they used to have reputations for independence and integrity, but they’ve now decided to destroy their entire reputation on the mantle of them being the deciders of the truth. The Central Committee. That’s totalitarianism that’s not free speech.”
The ABC says its new ABC NEWS Verify will have no connection to TNI.
Impartiality and credibility?
TNI’s broad principles of working in lockstep towards a single narrative, has meant that legacy media operate largely as a mouthpiece for government propaganda, offering little critique of public health policies…and ABC has been no exception.
During the pandemic, the broadcaster repeatedly came under fire after its medical commentator Dr Norman Swan made countless calls for harsher lockdowns, mask mandates and covid boosters – policies that strongly aligned with the government but had little scientific backing.
Swan’s commentary rarely provided an impartial perspective and he was eventually called out for failing to publicly disclose his financial interest in seeking government contracts related to covid-19.
In addition, Ita Buttrose, who was ABC Chair until last month, was seen fronting Pfizer’s advertising campaigns for covid products. ABC defended Buttrose saying, “Given she was not involved in editorial decisions, there was no conflict of interest.”

Ita Buttrose, former ABC Chair, March 2019 – March 2024
The ABC denies its alliance with TNI has impacted its editorial independence but Shellenberger says the entire purpose of joining TNI is to ensure they become the single source of truth.
“They’ve stopped doing real reporting, and they’re just out there wanting to be paid to regurgitate and act like publicists for the government. It’s grotesque. It’s not journalism, it’s propaganda,” said Shellenberger.
Resisting the tyranny
Some journalists have been resisting what they perceive to be ‘tyranny’ in legacy media and the widespread suppression of free speech.
In June 2021, a group of around 30 journalists rallied together to denounce TNI’s “censorship and fearmongering” and accused the alliance of subjecting the public to a distorted view of the truth.
The group known as ‘Holding the Line: Journalists Against Covid Censorship’ shared concerns that reporters were being reprimanded by their superiors and freelancers were being blacklisted from jobs for not following the “one official narrative.”
Presidential hopeful Robert F Kennedy Jr has filed a lawsuit against TNI alleging that legacy media organisations and Big Tech have worked to “collectively censor online news” about covid-19 and the 2020 presidential election.
The lawsuit states:
“By their own admission, members of the “Trusted News Initiative” (“TNI”) have agreed to work together, and have in fact worked together, to exclude from the world’s dominant Internet platforms rival news publishers who engage in reporting that challenges and competes with TNI members’ reporting on certain issues relating to COVID-19 and U.S. politics.”
A group of 138 scholars, public intellectuals, and journalists from across the political spectrum have since published The Westminster Declaration.
In essence, it’s a free speech manifesto urging governments to dismantle the “censorship industrial complex” which has seen government agencies and Big Tech companies work together to censor free speech.
In Australia, the journalist’s union MEAA has called on ABC’s newly appointed Chair Kim Williams to “restore the reputation of the national broadcaster by addressing concerns about the impact of external pressures on editorial decision making.”

Kim Williams, current Chair, ABC Network Australia
Williams, who took over from Buttrose last month, has warned his journalists that “activism” is not welcome at the ABC and that if they fail to observe impartiality guidelines, they should consider leaving the network.
Will the ABC course-correct with Williams at the helm? Now that trust in legacy media is at historical lows, the ABC’s partnership with TNI does little to assuage fears that the network has passed the point of no return.
NB: I was a TV presenter/producer at ABC TV (2006-2016) and wrote about my experiences with censorship at the network here and here.
What looks, acts and smells like a Global News Cartel and just got hit by an Antitrust lawsuit…
By Jo Nova | February 5, 2023
What if the news media formed a global monopoly to control the news?
Imagine if the media and tech giants of the world banded together behind-the-scenes to rule certain stories were “misinformation” and all their agencies thus reported the same “news”?
That’s what the Trusted News Initiative aimed to do — decide what ideas were and were not allowed to be discussed.
It’s like “free speech” but without the free part.
Not only could the media bury things but they could get away with it if no upstart competitor could red-pill their audience.
It would be the death of the Free Press
In a world like that the people would be ruled mostly by whomever it was that decided what was “misinformation”. Those controllers would be the defacto Ministry of Truth.
We all saw it happen over the last three years, so it’s good to put a name on the beast, but even better, Robert F Kennedy is suing them for anti-trust violation.

Trusted News Initiative, TNI
The Trusted News Initiative is everything journalists should hate. It’s basically there to “protect” voters from hearing about things like the Hunter-Biden Laptop, good climate news and bad vaccine reactions. TNI practically told us that in 2020:
The Trusted News Initiative (TNI) was set up last year [2019, just in time, eh?] to protect audiences and users from disinformation, particularly around moments of jeopardy, such as elections.
Nearly everyone’s on board:
Core partners in the TNI are: AP, AFP, BBC, CBC/Radio-Canada, European Broadcasting Union (EBU), Financial Times, Information Futures Lab, Google/YouTube, The Hindu, The Nation Media Group, Meta [Facebook], Microsoft, Reuters, Reuters Institute for the Study of Journalism, Twitter, The Washington Post, Kompass – Indonesia, Dawn – Pakistan, Indian Express – India, NDTV – India, ABC – Australia, SBS – Australia, NHK – Japan.
Which is a handy list of “where not to get your news”.
It’s a news cartel begging to be busted
Tony Thomas at Quadrant not only alerted me to the TNI but also to the news that a lawsuit has been filed in the US for damages and to break it up:
… on January 10 President John Kennedy’s nephew, Robert F Kennedy Jr, in a Texas District Court launched an anti-trust lawsuit for treble damages from TNI’s biggest news providers, namely the BBC, Washington Post, and global news syndicators Reuters and Associated Press. He wants TNI disbanded as an unlawful cartel. He cites the BBC because of its TNI lead role and US commercial operations involving millions of users.[1] The Kennedy lawsuit is here.[2] His brief says “It is also an action to defend the freedom of speech and of the press.”
This is rather like the Big Money Cartel of bankers and asset managers like BlackRock who are now facing anti-trust legal action all of their own.
The suit names the BBC because they were “the leaders” in at the start. But Thomas points out that the consequences are uncertain for the ABC, SBS and others. Though they are not named in the suit, they can still be liable:
The suit says,
Each participant in an antitrust conspiracy is jointly and severally liable for all the damages (including treble damages and attorneys’ fees) caused by the conspiracy, and the victims of an unlawful antitrust conspiracy are not required to sue all participants therein. (My emphasis, p93).
Thomas sent questions to the ABC and SBS in Australia asking them if they are involved in the lawsuit; whether they had advised their Minister about the potential legal exposure, and for details of how they had been implementing TNI policies. None have so far replied.
Perhaps it’s time for an FOI?
By the way, this is an actual BBC header, not a satirical dig.

The only thing “beyond” fake news is 100% managed propaganda.
By combining the major news and social media outlets, little competitors could be crushed
Even the media outlets that are not members of TNI would get this message — stray from the line and Google, Microsoft, Facebook and Twitter (pre Elon Musk) will hurt you:
Robert Kennedy’s own newsletters had 680,000 followers before being de-platformed, censored and shadow-banned by Google/YouTube, Twitter, and Facebook/Instagram. His writ says BBC’s Jessica Cecil, TNI’s head in 2020-21, took evident pride in the assertion that the TNI’s suppression of others’ online reporting did not “in any way muzzl[e] our own journalism”. He adds, “It was apparently of no consequence that the TNI muzzles other news publishers’ journalism.” (p44). Cecil spoke of TNI’s “clear expectations” for members to “choke off” alleged online misinformation. This incidentally prevents any one member gaining traffic by publishing “prohibited reporting” the others have binned.
Kennedy says TNI’s Big Tech members collectively have a gatekeeping power over at least 90 per cent of online news traffic. De-platforming a small news publisher typically costs at least 90 per cent of its traffic. Even well-known major online news publishers can lose up to 50 per cent of their traffic from a seemingly minor change to Google’s search algorithms. Smaller online news publishers have been destroyed completely when shadow-banned, throttled, de-monetized, or de-platformed.
The real free press are the bloggers now
The big threat to the legacy media and corruptocrats everywhere was the rise of the independent bloggers and influencers who could easily outscore the boring media bloc that repeated the same tedious lies. Ten years ago an army of blogs like this were growing every year and getting front page in many searches:
Kennedy’s lawsuit, less kindly, claims TNI’s commercial goal is to deplatform and crush the myriad of upstart online publishers who are contradicting the official lines and reducing trust in big media, along with its ad revenues. The legacy, high-cost media are smarting over competition from bloggers in the shift to digital publishing, with 85 per cent of Americans now getting their news online. US newspapers’ ad revenue between 2000 and 2020 plummeted from $US48.7 billion to only $US9.6 billion, Kennedy says (p28).
A further motive for the TNI censorship, Kennedy says, is to placate governments that are threatening adverse new regulations, potentially costing Big Pharma billions in fines, liabilities and lost revenue. US conservative pundit Tucker Carlson has satirised the Big Media censorship as: “We have a monopoly on telling lies. No one else can talk.”
In a free market for news, the same players compete with each other to get to the truth the fastest. In the TNI cartel, all the decisions about what “the truth is” are played out behind closed doors. The ABC News Director Justin Stevens claims the TNI is just a system of “fast alerts” about disinformation and “information sharing” about things like “how audiences react to disinformation”. But in a free market all that happens all the time. Stupid ideas get crushed by great responses. That’s how it works.
The best answers win in the court of public opinion. It’s democratic, people vote with their remotes, their wallets and on their ballots. TNI wants to hide that debate, take it away from the people, and put it in the hands of The Ministry of Truth.
Nice racket you have there
Read it all at Quadrant — as Tony Thomas tells it, it’s a profit making cartel. The Kennedy suit explains how the TNI members were promoting vaccines while silencing all the cheaper medicines. And Big Pharma was sending money back to TNI members in advertising. The conflicts of interest are brazen — the President of Reuters News, James C Smith, sits on the board of Pfizer. When someone pointed this out on Linked In they were banned for life. See how this works?
Why is a single dollar of our tax money supporting a news service that doesn’t know what journalism is? If cartels like this are not exactly the kind of thing we pay the ABC to expose, why pay them at all?
