Hillary Clinton’s election blame game zeros in on Facebook
RT | February 27, 2018
Hillary Clinton has a new target to blame for her losing the 2016 presidential election and, surprisingly, this time it’s not the Russians. According to the Democrat, Facebook is behind her failure to win the White House.
The crux of the argument is that Facebook charged the Trump campaign team less for advertising on the platform and therefore seemed to favor his candidacy. However, this is exactly how Facebook – a commercial enterprise – works: the more impressions, clicks, interactions, shares and comments a post generates, the less Facebook relatively charges the advertiser to reach people. And this is where the Trump campaign succeeded.
Simply put, team Hillary was not as social media savvy as team Trump and was therefore charged more for advertising on the platform. Former Facebook advertising staffer Antonio García Martínez explained it all in a February 23 article for Wired entitled ‘How Trump Conquered Facebook – Without Russian Ads.’
“During the run-up to the election, the Trump and Clinton campaigns bid ruthlessly for the same online real estate in front of the same swing-state voters,” Martinez writes. “But because Trump used provocative content to stoke social-media buzz, and he was better able to drive likes, comments, and shares than Clinton, his bids received a boost from Facebook’s click model, effectively winning him more media for less money.”
Following publication of the Wired piece, Trump campaign advisor Brad Parscale tweeted to corroborate. He maintained that, due to Facebook’s cost effectiveness metrics, Trump posts were highly successful on the platform compared to Clinton’s.
I bet we were 100x to 200x her. We had CPMs that were pennies in some cases. This is why @realDonaldTrump was a perfect candidate for FaceBook.
— Brad Parscale (@parscale) February 24, 2018
According to Facebook, Cost Per 1,000 Impressions or CPM is “a common metric used by the online advertising industry to gauge the cost-effectiveness of an ad campaign. It’s often used to compare performance among different ad publishers and campaigns.”
Parscale’s message was then retweeted by Tech Crunch contributor Kim-Mai Cutler, and her tweet in turn was picked up and shared by Clinton herself, with the former presidential hopeful apparently calling for an overhaul of social media in election periods without elaborating on her own campaign’s use of such platforms.
I can’t believe this tweet isn’t going viral. Do people not really care that Facebook may have systematically charged the Clinton campaign an order of magnitude or two more than it was charging Trump to reach American voters? (Which is not allowed in other mediums by law.) https://t.co/S2OgxfgcGq
— Kim-Mai Cutler (@kimmaicutler) February 25, 2018
We should all care about how social media platforms play a part in our democratic process. Because unless it’s addressed it will happen again. The midterms are in 8 months. We owe it to our democracy to get this right, and fast. https://t.co/aM3pRrZW4J
— Hillary Clinton (@HillaryClinton) February 27, 2018
Facebook is the latest in a growing string of who and what Clinton says derailed her chances of winning the presidency. In her post-election book ‘What Happened,’ the former candidate outlined diverse issues she felt negatively impacted her run, including the FBI investigation of her email server, supposed Russian election interference, and her fellow Democrat Bernie Sanders – for challenging her nomination.
READ MORE:
Everyone’s fault but hers: Media reviews Hillary Clinton’s ‘What Happened’
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From glorious millennia to death and destruction: Zionists rewrite Palestine’s story
By Miko Peled | MintPress News | September 20, 2021
One of the great tragedies of Palestine is that almost every day there is a commemoration of one massacre or another, the death of a child or destruction of a home or village, leading one to think that the Palestinian narrative is one of death and destruction, which is what Israel wants people to think. But the truth is that this is not the case. The Palestinian narrative is one of a glorious history with periods of great sadness and tragedy. It is the Zionist story that is full of killing, stealing and destruction and not, as they try to sell it, one of creation and growth.
September 16, 2021, marked 39 years since the massacres at Sabra and Shatila refugee camps in Lebanon. As people remember and mourn the thousands of unarmed civilians who were butchered and the countless who survived suffering terrible injuries and emotional scars, we must also remember the man that stood behind this bloodbath.
This was a man whose complicity even the Israeli authorities could not ignore, the former general and renowned war criminal Ariel Sharon. And although he was momentarily penalized and banished from politics, he very quickly returned, and for a quarter of a century, he was the most powerful and influential man in Israeli politics. … continue
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