Aletho News


‘Smile-kill-enjoy’: Motto of candidate to lead Israel’s National Guard

The former Unit 101 paratrooper commander, told his soldiers to enjoy killing Palestinians

The Cradle – April 10 2023

According to the Israeli newspaper Haaretz, one of the leading candidates to head Israel’s new National Guard is Avinoam Emunah, a retired colonel known for advocating violence against Palestinians.

Middle East Eye (MEE) noted that Emunah is the former commander of the infamous elite paratroopers Unit 101. Established in 1953, the unit was first led by former general and prime minister Ariel Sharon and was known for carrying out operations terrorizing Palestinian, Jordanian, and Egyptian civilians.

While a member of Unit 101, Emunah fought in campaigns during the Second Intifada, the invasion of Lebanon in 2006, and the war on Gaza in 2014.

Sources in the Israeli military report that Emunah punished his soldiers who did not use enough violence during fighting in the Gaza Strip in 2014.

In addition, a Video emerged of Emunah telling his soldiers, “Much of the time, you’ll be seeing them fleeing … Kill them as they flee” and “Smile, guys. You should enjoy it. Try to enjoy it.”

In a 2015 article published in an army magazine, he dubbed the “smile-kill-enjoy” motto as “words to spur on” the troops.

On 2 April, Israel’s government announced the establishment of the National Guard under the supervision of National Security Minister Itamar Ben Gvir, who is also known for his extreme anti-Palestinian views.

Haaretz reported as well that when asked who he would like to see enlist in the national guard, Ben-Gvir specifically mentioned La Familia, the racist hooligan fan club of the Beitar Jerusalem soccer team, and said that there are “officers and ethical people” among them.

The Israeli government approved a budget of around $278 million for the establishment of the armed branch while also increasing the salaries of over 3,000 police officers.

Ben Gvir said the establishment of the National Guard is “important news for Israeli residents and will improve personal security.”

However, the Association for Civil Rights in Israel called the proposed national guard “a private, armed militia that … will first and foremost act in mixed cities, first and foremost against the Arab population.”

Ben Gvir had previously called for establishing an Israeli National Guard to prepare the country for a new “imminent” war with Hamas.

The deal to establish the National Guard was reached with Gvir’s party, Otzma Yehudit, in exchange for not leaving the government over Prime Minister Benjamin Netanyahu’s intention to postpone the legislation of the controversial judicial reform bill.

April 11, 2023 - Posted by | Ethnic Cleansing, Racism, Zionism, War Crimes | , ,

1 Comment »

  1. Where is the United Nations in all this? The UN Security Council should reaffirm and implement UN Resolution 242 post haste before Netanyahu unleashes the dogs of war on the Palestinians.


    Comment by Thomas Lee Simpson | April 11, 2023 | Reply

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