Rockefeller Foundation, Nonprofits Spending Millions on Behavioral Psychology Research to ‘Nudge’ More People to Get COVID Vaccines
By Michael Nevradakis, Ph.D. | The Defender | September 13, 2022
The Rockefeller Foundation, the National Science Foundation (an “independent” agency of the U.S. government) and other nonprofits are pouring millions of dollars into a research initiative “to increase uptake of COVID-19 vaccines and other recommended public health measures by countering mis- and disinformation.”
In conjunction with the Social Science Research Council (SSRC), the Rockefeller Foundation last month announced $7.2 million in funding for the Mercury Project, initially launched in November 2021, under the slogan, “Together, we can build a healthier information environment.”
The funds will support 12 teams of researchers in 17 countries who will conduct studies on “ambitious, applied social and behavioral science to combat the growing global threat posed by low COVID-19 vaccination rates and public health mis- and disinformation,” the Rockefeller Foundation said.
The Rockefeller Foundation and the SSRC claim the aim of the Mercury Project, whose name is derived from the ancient Roman god of messages and communication, is to bolster public health and safety.
However, some critics described the project as one based on “propaganda” aimed at “nudging” the unvaccinated to get vaccinated.
Creating ‘behavioral change’ by targeting schoolchildren and specific socio-economic groups
Behavioral change lies at the heart of the Mercury Project, which will issue three-year research grants to estimate “the causal impacts of mis- and disinformation on online and offline outcomes in the context of the COVID-19 pandemic,” including “differential impacts across socio-demographic groups.”
The research will include “interventions that target the producers or the consumers of mis- and disinformation, or that increase confidence in reliable information.”
Some of the “interventions” proffered by the Rockefeller Foundation include “literacy training for secondary school students” to “help students identify COVID-19 vaccine misinformation,” “equipping trusted messengers with communication strategies to increase COVID-19 vaccination demand” and “using social networks to share tailored, community-developed messaging to increase COVID-19 vaccination demand.”
This information will, according to the Rockefeller Foundation, “provide evidence about what works — and doesn’t — in specific places and for specific groups to increase COVID-19 vaccination take-up.”
But according to ZeroHedge, the research groups funded by the Mercury Project “are operating with the intent to tailor vaccination narratives to fit different ethnic and political backgrounds, looking for the key to the gates of each cultural kingdom and convincing them to take the jab.”
The project uses “ambiguous language and mission statements” to at least partially conceal the project’s main purpose of “using behavioral psychology and mass psychology elements to understand the global resistance to the recent COVID compliance efforts,” ZeroHedge reported.
‘Fabricating effective COVID propaganda’ a ‘money train’ for behavioral researchers and psychologists
In November 2021, the Mercury Project received an initial $7.5 million in seed funding from entities including the Rockefeller Foundation, the Robert Wood Johnson Foundation, Craig Newmark Philanthropies and the Alfred P. Sloan Foundation to apply “the principles of large-scale, team-based science to the problem of vaccination demand” over a three-year period.
As of August 2022, these entities have funded the Mercury Project to the tune of $10.25 million.
In June, the project received $20 million from the National Science Foundation to study “interventions to increase COVID-19 vaccination demand and other positive health behaviors.”
The SSRC’s latest call for proposals, under the aegis of the Mercury Project, received nearly 200 submissions.
The accepted proposals come from researchers in countries including the U.S., Canada, Côte d’Ivoire, England, France, Ghana, Haiti, Kenya, India, Malawi, Mexico, Sierra Leone, Spain, Rwanda and Tanzania.
U.S.-based researchers represent institutions including Carnegie Mellon, Columbia, Duke, Harvard, MIT, New York University, Rutgers, St. Augustine University, Stanford, UC Berkeley, University of Southern California, the University of Chicago, the University of Pennsylvania, the University of Michigan, Vanderbilt and Yale.
The titles of some of the projects most recently funded by the Mercury Project include:
- “A tough call: Impacts of mobile technology on Covid-19 (mis)information and protective behavior decision-making.”
- “Boosting boosters at scale: A megastudy to increase vaccination at scale.”
- “Building a better toolkit (for fighting misinformation): Large collaborative project to compare misinformation interventions.”
- “Harnessing influencers to counter misinformation: Scalable solutions in the Global South.”
- “Targeting health misinformation networks: Network-transforming interventions for reducing the spread of health misinformation online.”
Arguing in favor of the importance of the project’s research, Anna Harvey, president of the SSRC, stated:
“With COVID-19 prevalent and rapidly evolving everywhere, there is a pressing need to identify interventions with the potential to increase vaccination take-up.
“Vaccines are only effective if they become vaccinations; vaccines are a scientific marvel but their potential is unfulfilled if they are left on the shelf.”
Describing the Mercury Project’s grantees, Dr. Bruce Gellin, the Rockefeller Foundation’s chief of global public health strategy, said:
“This initial cohort’s ideas exemplify the creativity and vision behind the Mercury Project. They go far beyond quick fixes, with the goal of identifying robust, cost-effective, and meaningful solutions that can be widely adopted and scaled.
“We hope that more, better, and science-based knowledge about what we need to do will lead to increased uptake of reliable information — and serve as a powerful counter to the effects of misinformation and disinformation on vaccine demand.”
Heather Lanthorn, the Mercury Project’s program director, highlighted the importance of leveraging communication toward achieving public health objectives:
“The viral, vaccine, and information environments are all rapidly evolving–but that doesn’t mean it is impossible to make progress towards more effective and equitable responses.
“By funding projects on the ground around the world, this work will help us understand what works where, and why, and identify new ways to harness the power of connection and communication to advance public health goals.”
ZeroHedge, however, countered that behind all the rhetoric, the focus of the Mercury Project, is “propaganda, propaganda and propaganda,” and “the very basis of the existence of the Mercury Project presupposes that individuals cannot be trusted to make up their own minds about the information they are exposed to.”
The expectation is that individuals “must be molded to accept the mainstream narrative,” ZeroHedge said, while presupposing that “mainstream or establishment information is always trustworthy and unbiased.”
“Fabricating effective COVID propaganda is becoming a money train for the small groups of behavioral researchers and psychologists that jump onboard,” ZeroHedge added.
GAVI: 200 global ‘nudge units’ specialize in applying behavioral science to everyday life
The field of behavioral science — and a concept known as “nudging” — figured prominently during the years of the COVID-19 pandemic and were heavily utilized by governments and public health officials throughout the world to justify often stringent restrictions and countermeasures.
Nudging was defined in a bestselling 2008 book by economist Richard H. Thaler and legal scholar Cass R. Sunstein — “Nudge: Improving Decisions About Health, Wealth, and Happiness” — as something that “alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.”
Thaler and Sunstein presented nudging as a technocratic solution for tricky policy issues involving a perceived need to encourage, in a “voluntary manner,” policies or measures that would otherwise be unpopular.
Their work drew from a 1974 paper by two Israeli psychologists, Daniel Kahneman and Amos Tversky, which, as explained by an article published by GAVI-The Vaccine Alliance, “pioneered the study of mental shortcuts that humans rely on to make decisions, known as heuristics.”
As previously reported by The Defender, the Rockefeller Foundation is also a partner and board member and donor to GAVI, alongside the WEF, the Bill & Melinda Gates Foundation and the Johns Hopkins Bloomberg School of Public Health, which hosted Event 201, which simulated the spread of a coronavirus just prior to the actual COVID-19 pandemic.
In 2010, the U.K. government established the Behavioural Insights Team, initially within the government’s Cabinet Office, before it was spun off as a private company in 2014. A year later, U.S. President Barack Obama issued an executive order to promote the utilization of behavioral science in federal policymaking.
According to GAVI, “globally, there are now more than 200 teams, or nudge units, that specialize in applying behavioral science to everyday life.”
COVID-19, and the response to it, was no exception. HRW Healthcare’s Tony Jiang described nudges as “a set of policy tools which utilize psychological insights to attempt to motivate people to adopt certain desired actions/behaviours, without having to enforce strict laws, bans, or punishments,” and as a means to “motivate people into making responsible decisions, while preserving individual liberty.”
According to Jiang, “at the beginning of the pandemic, to encourage COVID-safe behaviours, behavioural nudges were the preferred policy by governments in the UK, USA, and Australia.”
According to Jay Van Bavel, associate professor of psychology at New York University, “as COVID-19 infections grew exponentially in 2020, behavioral scientists wanted to help. Nudges presented a possible route to controlling the virus, particularly in the absence of vaccines and evidence-based treatments.”
Van Bavel, along with Sunstein and 40 other researchers, in 2020 published a paper in Nature presenting ways in which behavioral science and nudging could contribute to efforts to combat COVID-19, including through fostering increased trust in government and fighting “conspiracy theories.”
As explained by GAVI, “as scientists learned more about how the coronavirus spread … governments knew what they wanted their citizens to do, but they still had to think carefully about how to encourage people to change their behavior. That’s where nudges could help.”
This was evidenced, for instance, in a March 14, 2020, U.K. government document published approximately two weeks before the U.K. government imposed a nationwide lockdown.
The document presented the role that would be played by the Scientific Advisory Group for Emergencies in advising the U.K. government’s response.
The document referenced the 2009-10 swine flu pandemic and the advice the advisory group received at the time from a subgroup known as the Scientific Pandemic Influenza Group on Behaviour and Communications. This group was reconvened on Feb. 13, 2020, with an exclusive focus on behavioral psychology.
According to the document, the group was “asked to provide advice aimed at anticipating and helping people adhere to interventions that are recommended by medical or epidemiological experts,” concluding that the U.K. government should “provide clear and transparent reasons for the different strategies that might be taken.”
The group advised the U.K. government that “in order to increase confidence in, and adherence to, the interventions should provide clear and transparent reasons for the strategies that have and have not been selected … and conduct rapid research into how best to help people adhere to the recommendations” whilst suggesting “behaviours that reduce risk.”
Other studies in the 2020-2021 period also highlighted the potential role nudging and behavioral psychology could play in relation to COVID-19.
For instance, a 2021 study showed that sending text messages to patients before scheduled primary care visits increased flu vaccinations by 5%, while another 2021 study found that the same strategy boosted COVID-19 vaccination appointments by 6% and actual vaccinations by 3.6%.
Still another 2021 study, also published in Nature, found that “behavioural nudges increase COVID-19 vaccinations,” arguing that “overcoming vaccine hesitancy … requires effective communication strategies” and finding that “inducing feelings of ownership over vaccines” can help bring about an increase in vaccine uptake.
The National Science Foundation offered grants of $200,000 for research in this field, while the SSRC also issued a call for proposals, receiving 1,300 applications even though it had sufficient funding for only 62.
However, as the pandemic progressed and as vaccination figures eventually plateaued, the strategy of nudging began to be called into question.
Dena Gromet, executive director of the Behavior Change for Good Initiative at the University of Pennsylvania, said nudging is effective only if individuals are already inclined to perform the action that they are being reminded or encouraged to perform.
Nudging, as a result, was supplanted by vaccine mandates.
Indeed, such “sterner measures” were advocated by Richard Thaler, one of the creators of the concept of nudging. In an August 2021 New York Times op-ed, Thaler called for stricter measures for the unvaccinated, including vaccine passports and isolation — measures which he described as “pushes and shoves” instead of nudges.
Two studies performed by researchers at King’s College London also cast doubt on the effectiveness of nudging to change behaviors and attitudes in relation to COVID-19.
Notably, the dedicated COVID-19 page on the website of the Behavioral Insights Team, which had played such a key role in advising the U.K. government on its COVID-19-related countermeasures early in the pandemic, has not featured a new posting since April 28, 2021.
However, some believe there still remains a role for nudging as the world enters a “new phase” of the COVID-19 pandemic. Tony Jiang argued that “as mandates relax, a greater reliance on individual compliance is required if we are to prevent mass-outbreaks in the future.”
“This makes the role of nudges and behavioural science ever more crucial,” he said, suggesting that going forward, nudges can be utilized to encourage mask-wearing, vaccinations and boosters.
Jiang proffered suggestions such as personalized masks that “can be more fashionable,” and for vaccinations, the potential role of “defaults,” where “people are automatically enrolled to receive a booster and must deliberately cancel the scheduled appointment if they do not wish to receive it.”
Michael Nevradakis, Ph.D., is an independent journalist and researcher based in Athens, Greece.
This article was originally published by The Defender — Children’s Health Defense’s News & Views Website under Creative Commons license CC BY-NC-ND 4.0. Please consider subscribing to The Defender or donating to Children’s Health Defense.
Iran given roadmap for joining Russia and China in major bloc
Samizdat | September 15, 2022
Iran has signed a memorandum paving the way to transition from its current observer status to full membership of the Shanghai Cooperation Organization (SCO).
The Middle-Eastern nation, which the US has long sought to undermine with diplomatic isolation and economic sanctions, made a formal step on Thursday to become the ninth member of the organization. Among the SCO’s heavyweights are Russia and China, two major powers that are on Washington’s list of geopolitical opponents.
The SCO was created in 2001 as an intragovernmental forum aimed at fostering trust and developing economic and humanitarian ties in Asia.
It currently has eight permanent members: China, India, Kazakhstan, Kyrgyzstan, Russia, Pakistan, Tajikistan, and Uzbekistan. The last is currently hosting the annual summit of the leaders of the member states in the city of Samarkand.
Iran has been an SCO observer since 2005. Its delegation to the summit is headed by President Ebrahim Raisi, who met with senior Uzbek officials on Wednesday.
The memorandum, which spells the commitments that Tehran will undertake to become an SCO member, was signed by Iranian Foreign Minister Hossein Amir-Abdollahian and SCO Secretary-General Zhang Ming, the host country’s foreign ministry reported.
Yury Ushakov, a foreign affairs advisor to Russian President Vladimir Putin, said earlier this week that Iran could qualify for being upgraded to full membership before next year’s SCO summit in India.
Uzbek President Shavkat Mirziyoyev touted this year’s event as a turning point for the organization. He cited the rapidly growing interest of nations in closer involvement with the SCO and said that it served as an example of how a “deep crisis of trust at the global level” can be overcome by parties willing to do so. He also stressed the scale of the group, which accounts for roughly half of the world’s population and a quarter of global GDP.
Belarus, also an SCO observer, is set to start the formal process for full membership this year. Egypt and Qatar formally joined the organization as dialogue partners on Wednesday. Saudi Arabia is scheduled to do the same, while Bahrain, Kuwait, the UAE, Myanmar, and the Maldives are expected to begin their respective paths to receiving the same status.
Half of Americans think US will lose superpower status within ten years
Many think “American democracy” is turning into a dictatorship
By Drago Bosnic | September 15, 2022
For over three decades, the United States of America has been chest-thumping about being the world’s “sole remaining superpower.” Some in the US establishment have even claimed that the US has become the world’s first “hyperpower.” And indeed, in the immediate aftermath of the Soviet dismantlement, the US-led political West seemed unbeatable, unilaterally starting wars across the globe, all under various pretexts such as “humanitarianism” and the much-touted “War on Terror.” The US and NATO used both of these excuses to invade dozens of other countries, be it former Yugoslavia, Iraq, Afghanistan, Syria, Libya, etc. The US military seemed unstoppable and able to overcome any opponent, oftentimes by using air power only, with minimal ground engagements, at least until it got bogged down, which in itself was very useful for the ever-profit-hungry Military Industrial Complex.
Although many in the US establishment seemed convinced this will be a perpetual state of affairs, luckily for the world, the last decade proved the power of the belligerent thalassocracy is waning. While the Pentagon could count on hundreds of thousands of battle-ready soldiers during most of the 1990s and early 2000s, in recent years, there has been a significant drop in young Americans’ interest to go die or get maimed for life in one of America’s many pointless invasions and general aggression against the world. Even though the Pentagon found other ways to continue with its imperialist belligerence, primarily through an exponential increase in the use of unmanned combat systems around the globe, indiscriminately targeting civilians under the ever-convenient pretext of the “War on Terror,” most Americans have become aware of the fact that the US power (albeit still significant) is fading away faster than anyone would’ve expected just a decade ago.
A new poll conducted by the YouGov/Economist is the latest proof of this public opinion shift. The project polled Americans about the probability of various “dire political scenarios“ and found that 50% of the US population considers that America will lose its global superpower status within a decade. The poll also found that nearly half (47%) of Americans think that a “total economic collapse“ is inevitable.
“Among 15 potential future scenarios involving instability or political violence, the one that most Americans consider likely in the next decade is that the U.S. ceases to be a global superpower (50% say this), followed by a total collapse of the U.S. economy (47%). Each of the 15 dire scenarios is considered somewhat or very likely in the next decade by at least 20% of Americans. […] 37% of Americans say [a civil war] is at least somewhat likely to occur,“ the YouGov poll found.
The most surprising aspect of the poll must be the staggering nearly 40% of US citizens who consider civil war “at least somewhat likely.“ With a population of approximately 330 million people and being among the world’s most armed nations, such a prospect seems rather terrifying. However, it’s hardly surprising, especially given the sheer level of polarization of the US society, regardless if it’s based on race, religion, sex/gender, identity, ideology or any other parameter which the parties and various interest groups in the US are trying to exploit and use for political, financial and power gain.
“[…] After an end to the U.S.’s global-superpower status and economic collapse, the next scenario is that the U.S. will cease to be a democracy (39%). Democrats believe the U.S. will become a fascist dictatorship (31%), while Republicans think it will be a communist one (21%). Two-thirds of Republicans (65%) believe that total economic collapse is at least somewhat likely, compared to only 38% of Democrats. Around half of Republicans (48%) say it’s likely that the government will confiscate citizens’ firearms; only 17% of Democrats say this. Republicans are also more likely than Democrats to believe there will be a total breakdown of law and order (49% vs. 31%),“ according to the poll.
Although it’s expected to see a larger number of Republicans being more pessimistic about the country’s future under a Democrat president and government, the percentage of Democrats who aren’t particularly optimistic is quite telling. It’s more than clear that many DNC voters themselves are unsatisfied with the policies of the current US government.
“[…] In terms of the possibility of a civil war, Republicans are likelier to believe there will be one between members of each party (45% vs. 35%) or between people from red and blue states (36% vs. 30%). Democrats are slightly more likely to believe there will be a war between the poor and rich (37% vs. 25%) or between cities and rural areas (23% vs. 20%). Democrats and Republicans are equally likely (31%) to expect a civil war between racial groups,“ the poll concluded.
Although the opinions vary significantly based on the ideological/party background, the very fact so many Americans think the US is turning into a dictatorship and that a civil war is a likely scenario speaks volumes of the unflattering state of the much-touted “American democracy” which has often been used as yet another pretext for America’s war against the world.
Drago Bosnic independent geopolitical and military analyst.