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Book Review
On Herd Mentality
By Jeb Smith | April 14, 2026
I no longer trust “we the people,” because of the powers influencing them. Media and government schooling form their general ideas on reality and governance. Therefore, it’s not a case of the voter choosing the politicians. Instead, the system is conditioning and conforming the voter to the authorities’ desires.
In democracies, the people are kept occupied working and paying taxes, too busy to acquire information outside the approved sources. You will find they know and care far more about the next iPhone than political philosophy. Of those who hold some interest, 95% just toe the party line, holding the same opinion as the primary media source they listen to. They lack both the desire and time to expand their horizons.
Media’s purpose is to conform people’s thought to a preferred goal, which is why Republican and Democratic voters both firmly hold their parties’ general stances, reciting the same talking points. The people do not originate ideas; their thoughts are fed to them by the media so they can consume, digest, and parrot back whatever they are served. When it comes to politics, we rarely think for ourselves. We are told what to think.
Watch PBS, MSNBC and read your local newspaper for six months, and you will receive a particular view and understanding of the world. Then listen to The Mike Church Show, The Blaze, and The Daily Wire, and you will get not just another perspective but a whole different world of facts and events. The world people believe they live in can be entirely different depending on their news sources.
We enjoy seeing the enemy humiliated, which describes why those engulfed in politics love their preferred media sources; they keep returning for more like a drug addict. Networks ensure their “experts” align with the worldview they and their audience desire. The people who watch PBS, BBC, and so forth expect a specific perspective to be presented. Fox News watchers demand the same. In doing this, we both encourage and assure we are misled.
In their book Democracy for Realists: Why Elections Do Not Produce Responsive Government, professors Christopher H. Achen and Larry M. Bartels argue, based on substantial research, that voters do not decide the party platform and agenda. Instead, the parties control the “ideologies” of the voters. When the party the voter identifies with changes its position, the individuals also change theirs. They discovered the individual would quickly adopt the views of their group; they will ignore or change their own opinions over time to fit in with the collective they identify with. Achen and Bartels wrote “group memberships largely drove policy views, not vice versa.” … continue
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