Aletho News


How to escape Google

Do you belong to the 94% of Internet users who have no clue?

The US search engine market in 2019 (SparkToro)
Swiss Policy Research | November 25, 2021

Google Search has a US online search market share of about 70%, or even 94% if Google Images, Google Maps and Google-owned YouTube are added (see chart above).

If you belong to these 94%, there is some bad news for you.

As a well-known US podcaster recently discovered, Google is indeed “hiding information” from its users. This has actually been known for many years, but it has become especially obvious and serious during the coronavirus pandemic.

In fact, censorship by Google has become so bad that nowadays, advanced Internet users are using Google primarily to monitor the current extent of censorship, not to actually search for anything. US researcher Dr. Robert Epstein termed it the Search Engine Manipulation Effect (SEME).

Of note, Google censorship affects not just search results, but even search suggestions. In other words, Google is first manipulating what you search for, only to then additionally manipulate what results you will get. It is well worth trying this out yourself to appreciate the effect (see below).

What is Google hiding from you? In short, they are hiding “non-authoritative sources”. In other words, they are hiding stuff those in power don’t want you to know or to even think of.

This is not all that surprising, given that Google initially was a research and startup project funded and supported by US intelligence and the military to “retain information superiority”.

Essentially, Google Search has become an online prison library.

Fortunately, there are a few alternatives to Google Search, although not as many as one might think. In fact, there are currently only two real alternatives to Google Search.

These two alternatives are Microsoft Bing and Russian Yandex.

The fact that Microsoft as a monopolistic corporation and Yandex as a Russian provider are offering more or less uncensored search results is somewhat ironic, and both of them may have their own reasons for doing so. But these are currently the only real alternatives to Google.

What about the many other, independent search engines, though? The truth is, most of them are neither independent, nor even actual search engines, as most of them simply rely on results provided by Google or Bing.

For instance, Startpage is simply providing Google search results.

DuckDuckGo, Yahoo, Qwant, Ecosia, Swisscows, MetaGer and other search engines are primarily relying on Microsoft Bing, although some of them may be adding a few other contextual sources or important privacy features. But with most searches, you will simply get Bing results.

If Microsoft Bing, one day, should decide to apply Google-style censorship (or get forced to do so), sophisticated Western Internet users will either have to rely on Russian Yandex, or will finally have to create an independent, real and uncensored search engine.

Otherwise, the Internet is going to become a pretty dark place, literally.

(Update: In June 2021, independent browser developer Brave beta-launched its own search engine, Brave Search, which is creating and using its own search index. If successful, Brave Search may become the first true, non-Russian alternative to Google Search and Microsoft Bing.)

One more thing: YouTube. YouTube belongs to Google, too (since 2006).

This is why it has become increasingly difficult to find YouTube videos on “controversial topics”. In many cases, what you are looking for may already have been deleted by YouTube, but even if not, it may not be displayed in the highly censored YouTube search results and recommendations.

Instead, one has to use an alternative search engine based on Bing – which is indexing YouTube videos independently – and then search for the topic by adding “”.

Or, better still, use an alternative video platform from the outset, like Odysee, Bitchute, Rumble, Brighteon, DTube, or even

Independent video producers, too, increasingly have to switch to these alternative platforms, as creating videos on YouTube nowadays is like building a sandcastle too close to the water.

To learn more about online media sources, search engines, ad blockers, bypassing paywalls and censorship, see Advanced Online Media Use: Seven Recommendations.

Google vs. Yandex

Russian Yandex seems to be manipulating search suggestions in the opposite way of Google. For instance, when searching for “Pfizer vaccine”, the first two search suggestions currently are “Pfizer vaccine deaths” and “Pfizer vaccine side effects”. Meanwhile, on Google, “Pfizer vaccine” is being auto-completed to “near me”, “booster”, “FDA approval”, “for kids”, or “efficacy”.

“Pfizer vaccine”: Yandex vs. Google

Google vs. Bing

Coronavirus: a “planned pandemic” (Bing) or “planning tools” (Google)?

Coronavirus: Google vs. Bing


See also:

November 27, 2021 - Posted by | Deception, Full Spectrum Dominance


  1. I discovered quite a few years ago that Google Search deliberately leads you away from what you want to know. Put it in the Trash Can…….it is completely USELESS.


    Comment by brianharryaustralia | November 27, 2021 | Reply

  2. Anyone have any experience with Gibiru (Russian)?


    Comment by 5 dancing shlomos | November 27, 2021 | Reply

  3. Brian, this is all too nebulous and deep for me. When you want, for example, to search for some background on Palestine (still and always my OCD issue), what search mechanism(s) do you use? Is “Google” indeed as useless as this report, and your comment, indicate? (I’m so obviously among the “94 percent” — lousy at research and too lazy or ignorant to try to improve myself….)

    Liked by 1 person

    Comment by roberthstiver | November 28, 2021 | Reply

    • One thing this article doesn’t address is that Google knows what you have already been exposed to and will let you continue to find the same tranch of content. However, it will not allow you to expand into taboo areas you are not aware of.

      Aletho News search referals have been at 75% Duck Duck Go, 15% Bing, 5% Google, and the balance from Baidu, Yandex, and Yahoo. This means that over 90% of the search traffic is being redirected.

      Liked by 2 people

      Comment by aletho | November 28, 2021 | Reply

      • Thanks. I think I understand your first para adequately. The second: noted; I can’t even imagine or conceive of the “search” activities or mechanisms you access and can’t even think, e.g., “well, for this (research need or desire), I’ll use DDG, or Bing, or … Yandex [never heard of it], because my experience with it indicates that it will get me where I want to be with information I need.” Finally, “redirected”: “redirected” BY whom/what TO where FOR WHAT PURPOSE? (e.g., to mislead, confuse, divert, deliberately prevent or subvert the level or depth of result desired?)


        Comment by roberthstiver | November 28, 2021 | Reply

        • let’s be honest Robert, Me and You, are like those Ducks you see, hanging in a hook in an Asian market, cooked, plucked, and ready to go…….Hahahahahahaha

          Liked by 1 person

          Comment by brianharryaustralia | November 28, 2021 | Reply

    • Robert, I use BING now, and I’m not sure it’s much better than Google. I tried to download Duck Duck Go, but, unsuccessfully……(Too old to adapt???)

      Liked by 1 person

      Comment by brianharryaustralia | November 28, 2021 | Reply

      • Thanks, Brian. Just incidentally: a couple of months ago, a much younger and smarter fellow than I recently helped me sort out the details of installing this new HP computer I’m using and, along the way, opined casually that “Bing” has basically outlived its usefulness, is increasingly marginalized, is OBE….

        Curious: why has no one replied to Dancing…’s “Gibiru” query? Is “Gibiru” a Russian version of DDG, Google, Yahoo…? (I guess I should SEARCH among the various options to find the answer to my own question…?!)


        Comment by roberthstiver | November 28, 2021 | Reply

        • I tried to download it…….”FAIL”…..!!

          Liked by 1 person

          Comment by brianharryaustralia | November 28, 2021 | Reply

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