‘Instead of trying to control the whole world’, pro-Israel advocates can control AI, AJC told
MEMO | June 8, 2026
“Instead of trying to control the whole world” or “manage” social media, we can control AI, Israeli AI researcher Dr Maya Ackerman has suggested, telling the American Jewish Committee that pro-Israel advocates can go “directly to the companies” developing the technology with “technical and advocacy solutions.”
Ackerman stressed that AI is a major opportunity for pro-Israel advocacy after supporters of Israel “missed the boat with social media”, referring to the global collapse in support for the apartheid state, which is widely attributed to TikTok and other popular platforms.
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“The really cool thing about AI is that while it can become a great ally for our enemies, if we act early, it can be exactly the opportunity that we need,” Ackerman said.
“After missing the boat with social media, AI is now becoming the dominant source of information. The main source of information. People trust AI more than anything else. They trust AI more than social media. They turn to chatbots, like ChatGPT and Gemini, instead of using Google, and young people use these bots instead of Google in very, very, very large numbers. So this is becoming the main source of information.”
Ackerman said many Jewish people remain discouraged because they believe online sources already reflect anti-Israel or what she called is anti-Semitic bias, which AI systems may then reproduce.
“And so when I say this, I still find Jewish people being discouraged,” she said. “They say, ‘Oh, but Wikipedia is already so anti-Semitic, and social media is so anti-Semitic. Why bother? The AI just learns from all of this data. So, you know, whatever. Not much we can do.’”
She rejected that view, arguing that AI companies are increasingly shaping outputs through “alignment”, rather than allowing systems to reflect online data without intervention.
“But that’s not true,” Ackerman said. “Because over the past two years, the AI companies have been moving towards alignment. So instead of the algorithms sort of honestly representing what’s in the data, we’re finding that these chatbots and the text-to-image models are increasingly showing us exactly what the companies want us to see.”
She then pointed to direct engagement with AI firms as the path forward.
“So it’s becoming intentional, which means that instead of trying to control the whole world, and trying to somehow manage what’s happening in this big blob of Wikipedia and social media, we can go directly to the companies with clear technical and advocacy solutions. For the first time, there is a path to correcting the digital world,” Ackerman said.
Ackerman’s remarks are widely seen as a striking admission that pro-Israel advocacy groups view AI as a new battleground for narrative control. While the Israeli scientist presented the strategy as a way to improve Jewish representation and counter what she considers anti-Semitic, the comments have raised serious concerns about attempts to influence how AI systems frame Israel, Zionism, Palestine and criticism of Israeli policies.
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