Israel is sponsoring ads on Ted Cruz’s podcast. Is that legal?
By Connor Echols and Nick Cleveland-Stout | Responsible Statecraft | August 22, 2026
The Israeli government is running advertisements on a popular podcast hosted by Sen. Ted Cruz (R-Texas), raising questions about whether the staunchly pro-Israel lawmaker is indirectly receiving campaign funding from a foreign country.
Radio and podcast giant iHeartMedia has syndicated Cruz’s show, “Verdict with Ted Cruz,” since 2022. Because of lobbying-related restrictions, the company cannot legally pay the senator for ad revenue. But, it turns out, that’s not the only way to ensure the money benefits Cruz.
Under an unusual licensing deal, iHeartMedia agreed to donate revenue “associated with (the show’s) advertising sales” to the Truth and Courage PAC, a super PAC dedicated to “ensuring that Ted Cruz is re-elected to the United States Senate.” The company has given at least $1,738,000 of “digital revenue” to the Truth and Courage PAC since 2023, according to Federal Election Commission filings.
The agreement has drawn significant scrutiny from watchdog groups, some of which filed a complaint against Cruz with the FEC alleging he “brazenly violated” laws that bar candidates from receiving corporate donations. Though the senator admitted to having met with representatives from the company to discuss the acquisition of the show, the agency ruled in his favor, finding that there was “no available information to indicate that Cruz solicited, directed, received, transferred, or spent the funds iHeart paid to the PAC.”
“Cruz’s role was limited to hosting the Podcast and he does not appear to have been involved with the decision for iHeart to pay the PAC, meaning that he did not direct or solicit any funds,” the commission found.
The Israeli government-funded ad revenue appears to operate in a similar gray area. The advertisements, which are part of the $7 million “I am Israel” campaign launched in June, are geared toward encouraging Christians to visit the country and see biblical sites for themselves.
“Israel isn’t a destination; it’s a revelation, where every site you’ve studied, every scripture you’ve memorized, every sermon that ever moved you suddenly has an address, a landscape, a heartbeat,” Ben Ferguson, Cruz’s co-host, says in one ad. “This is the trip that changes not just how you see the Holy Land, but how you see everything.”
Ferguson then urges listeners to “start planning your trip today” and tells them to follow “Visit Israel” accounts on social media. The ads do not disclose that Visit Israel is a public-facing entity of the Israeli ministry of tourism.
The campaign appears to exploit a loophole in election financing laws. Candidates and PACs are banned from receiving any funding “directly or indirectly” from foreign nationals, according to the FEC. But Cruz would only run afoul of campaign finance laws if Israel explicitly earmarked its contribution to go to the PAC, said Craig Holman, a leading expert on campaign finance laws and an ethics lobbyist at Public Citizen.
“Assuming there is no formal agreement, then the money is considered iHeartRadio funds, with which it can do as it pleases,” Holman said.
Holman blamed court decisions like Citizens United for opening the path to Cruz’s “surreptitious financial arrangement” with iHeartMedia.
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“The courts have fabricated a myth that outside groups are ‘independent’ of candidates and therefore fall outside the campaign finance limits and disclosure laws,” Holman told RS. “So, wealthy interests and even foreign governments launder money to outside groups with the explicit intent of the outside group spending that money to support a specific candidate. Israel is exploiting this court-created loophole.”
Neither Cruz nor iHeartMedia responded to requests for comment about whether the Truth and Courage PAC has received or will receive money from the “I am Israel” campaign. RS also reached out to a representative of the PAC, who did not respond.
iHeartRadio’s last publicly disclosed donation to the PAC was in May. The PAC does not share detailed information about the ad revenue it receives from iHeartMedia, and it does not have to reveal any further donations until the end of the third fiscal quarter in September.
The “I am Israel” campaign is part of the Israeli government’s efforts to reinvigorate the country’s tourism industry after years of war. In May 2019, 105,700 American tourists visited Israel. In May of this year, that number was only 22,600.
At the campaign’s June launch event in New York, which was hosted by the Jerusalem Post, Israeli Ambassador to the United Nations Danny Danon encouraged attendees to help boost these numbers. “We have accomplished so much in the last 3 years. We have defeated our enemies,” said Danon. “Now it’s your turn… Now you have to start again, bring the groups to Israel.”
The ads on Verdict target Christians in particular. The Israeli government has invested significantly in efforts to bolster support for Israel among Christians, including greenlighting a proposal to target churchgoers with pro-Israel ads during services and funding a Bible study program taught by IDF soldiers and West Bank settlers, as RS has previously reported. The Israeli government also secretly funneled $245,000 to Eagles’ Wings, a Christian Zionist organization based in New York, to lobby over 100 congressional offices for more military aid to Israel.
These initiatives reflect Israel’s concerns that it is losing influence among American evangelicals. While they have long been one of the most influential pro-Israel constituencies in the U.S., that support is now slipping; a 2025 poll found that only 24% of evangelicals under 35 years old support the Israelis over the Palestinians.
The Israeli ministry of tourism hinted at this dwindling support in a procurement document for the campaign. The goal of the June launch event was to broadcast “a message of ‘business as usual,’” according to the document, signed by Michael Yitzhakov, chief of staff of the Israeli ministry of tourism. The Israeli government agreed to pay the Jerusalem Post around $195,000 for the event.
Cruz is among Israel’s most zealous allies in Congress. “There is no military on the face of the planet, including the U.S. military, that goes to the lengths that the Israeli military goes to avoid civilian casualties,” he said in November 2023. Just last week, Cruz lauded Israeli companies for “betting big on Texas, investing $3.2 billion and creating more than 4,200 jobs across our state.”
Cruz is an adherent to Christian Zionism, a theological belief that Christians have a religious obligation to support the modern state of Israel. “I was taught from the Bible, those who bless Israel will be blessed, and those who curse Israel will be cursed,” he told podcast host Tucker Carlson last year. “And from my perspective, I want to be on the blessing side.”
Over the years, Cruz has received significant financial support from pro-Israel donors, including Israeli-American billionaire Miriam Adelson, who gave $1 million to the Truth and Courage PAC in 2024. And, as he told Carlson last year, the pro-Israel lobbying group AIPAC “raises a lot of money for me.”
Connor Echols is the managing editor of Responsible Statecraft. He was previously the managing editor of the NonZero Newsletter.
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